There are many paid and free tools that make email marketing campaigns much easier , as they allow you to automate the mass sending of emails. This is called marketing automation . In this way, once you have created the campaign calendar, segmented the subscribers and written and laid out the emails you are going to send, the tools take care of the rest, that is, sending the messages on the stipulated date and time. Thanks to them, you will save time, money and energy .



Since the only thing you will have to do is analyze the take telegram advertising service results of the campaigns and optimize them. Therefore, you can automatically send welcome emails, order confirmation emails, birthday greetings, emails offering discounts, notifications that you have updated the content of your website or blog , etc. Some of these automation tools that can help you in your email marketing campaigns are : Mailchimp or Hubspot. 23. Not measuring results It is essential that you analyze the statistical reports that show the results of email marketing campaigns .






You should keep in mind that each tool offers its own report , but all of them will help you determine whether your campaign has been a success or a failure, and thanks to this you can know what you should do to optimize it. It is essential that you take these data into account when studying the performance of email marketing: Opening rate. Number of clicks on links. Number of subscribers who have unsubscribed. By analyzing this information, you will be able to improve your email marketing strategies and be closer to meeting your business objectives.